Catch-Me!!
If your sales have dropped, now more than ever you will need to ‘shout’ about your business. The ‘Catch-me’ campaign, launched in January, proves that Billboard advertising can be very successful. Since the campaign started, some 700 people have consulted the specifically built, campaign micro-website and a very satisfactory number of rentals contracts have been generated as a direct result, even in what we all know is a very depressed market. The only way people have knowledge of the website is to read the message on the billboard!
The use here of a micro-website also demonstrates how important it is to be very specific in your marketing – of some 50 services and products that Atelier do Sul provides – this campaign concentrates only on one – Billboards. It is impossible to escape from outdoor advertising we see it on every journey we make and its success is always dependent on the design, content, the duration of the campaign and the location.
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